Laida is a direct to consumer jewellery brand, trying to delight the end consumer by bridging the gap between the jewellery artisans of India and women, hence empowering the latter to look fashionable at a much-reduced price.

We believe fashion is the right of every women and should be used extensively to change the world every now and then. LAIDA was born in 2017, when we realize how a simple piece of jewellery can change the entire look. Since then , there's no looking back. We were an offline brand pre covid and shifted to online post covid. But, whatever the be place - our stores, Myntra, Nykaa , etc, we have been winning the hearts of our customers by giving them new designs at affordable prices every now and then. We are here to help you look as fashionable as you can be. 

So, just relax , browse and shop our stunning pieces and do let us know with your reviews. 

If there is a wedding at your house and you want your bridesmaids to create a statement by wearing the same pieces of Jhumka, Passa or Shishphool, then we would love to share the extra discount with you. We only in believing in making our customers happy in any which way.

Cheers and Love 

Team Laida